Google’s knocked it out the box again: Real Time Search
Google took “Searching” to a whole new level. Almost everyone in the free world has heard of Google. Coining the term “Google It” for its’ popularity to deliver relevant and wide-ranging search results. Google rolled out their new real time search during an event at California’s Computer History Museum. The Google Real Time Search, fuses the real time updates of users of social sites of Facebook, Twitter, FriendFeed, Identi.ca, Jaiku and Myspace AND headlines from news and blog posts, delivering on the promise of having the most relevant search results.
The new features will be rolling out globally in English shortly. Google is offering users a chance to try out the new features on Google Trends, just select a term from “Hot Topic” or search a subject under “More Hot Topics”.
Users will see results similar to below: with news results, search results, and real time stream from social sites and blog posts for the freshest, most up-to-date information.
What Does this mean for Businesses?
Google Real time Search will certainly make it much more easier and efficient for its’ users. In the past years, companies have spent quite a bit on optimizing their Web sites for search. With a great SEO firm or SEO department, businesses have been successful at finding themselves on the front page of Google, in the top 10 listings hopefully. Businesses could re-focus their placement spending budget to paid search ads and spend attention on their presence on Social Media Sites. Start monitoring Twitter regularly, this can be done easily through subscribing to an RSS feed for a search about your business on Twitter.
For the most part smaller sized businesses will not have to worry about this; the amount of social conversations about their company, product or service will not be significant enough to make a huge dent on the results. Unless there a crises or some type of major news or recall.
What are your thoughts?
